Target: November 7, 2028

Campaign Roadmap

Our strategic path to qualifying all 5 citizen initiatives for the November 2028 ballot. Join us on this journey to transform California.

Countdown to Election Day

981
Days
22
Hours
18
Minutes
13
Seconds
5
Initiatives
2.7M+
Signatures Needed
58
Counties
35
Months to Go

Critical Deadlines

Submit to Attorney General
May 2027
Begin Signature Collection
July 2027
File Petitions
January 2028
Ballot Qualification
June 2028
ELECTION DAY
November 7, 2028

Ready to Help?

Join thousands of Californians working to put these initiatives on the ballot.

Note on Deadlines

Exact 2028 deadlines will be published by the California Secretary of State approximately 18 months before the election. Dates shown are estimates based on statutory requirements.

Quarterly Milestones

Upcoming
Phase 1

Foundation Building

January - March 2026
Launch volunteer signup campaign targeting 1,000 initial volunteers
Establish County Team Lead positions in 10 largest counties
501(c)(4) nonprofit incorporation
Raise $50,000 in seed funding
Establish social media presence
1,000
Volunteers
$50K
Funding
10
Counties
Upcoming
Phase 2

Infrastructure Expansion

April - June 2026
Expand to all 58 California counties
Host first statewide virtual volunteer training
Launch Ambassador Program for top volunteers
Begin coalition building with aligned organizations
Reach 5,000 registered volunteers
5,000
Volunteers
$150K
Funding
58
Counties
Upcoming
Phase 3

Momentum Building

July - September 2026
Launch regional volunteer hubs (5 regions)
Host in-person regional training events
Launch digital advertising campaign
Secure first major media coverage
Reach 10,000 registered volunteers
10,000
Volunteers
$300K
Funding
20+
Endorsements
Upcoming
Phase 4

Pre-Submission Preparation

October - December 2026
Final legal review of all 5 initiative texts
Prepare Attorney General submission packages
Conduct 'dry run' signature gathering events
Year-end giving campaign
Reach 15,000 registered volunteers
15,000
Volunteers
$500K
Funding
Upcoming
Phase 5

Attorney General Submission

January - March 2027
Submit all 5 initiatives to Attorney General
Pay $10,000 in filing fees ($2,000 per initiative)
Launch 'Signature Sprint' fundraising campaign
Major press push around AG submission
Reach 20,000 registered volunteers
20,000
Volunteers
$750K
Funding
Upcoming
Phase 6

Pre-Circulation Final Prep

April - June 2027
Await AG title and summary (~65 days)
Print 2M+ petition sheets
Distribute materials to County Team Leads
Host statewide 'Launch Day' training events
Reach 25,000 certified volunteers
25,000
Volunteers
$1.0M
Funding
Upcoming
Phase 7

Signature Collection Begins

July - September 2027
Launch statewide signature collection
Daily signature tracking and reporting
Host signature gathering events every weekend
Coordinate with community events and festivals
Collect 300,000 signatures per initiative
30,000
Volunteers
3.3M
Signatures
Upcoming
Phase 8

Signature Collection Intensifies

October - December 2027
Intensify collection efforts
Focus on underperforming counties
Holiday volunteer appreciation events
Prepare county filing packages
Reach 500,000 signatures per initiative
40,000
Volunteers
$1.5M
Funding
5.5M
Signatures
Upcoming
Phase 9

Filing & Verification

January - March 2028
File all petitions with county elections officials
Coordinate with all 58 county registrars
Monitor county verification progress
Respond to any challenges or issues
Announce filing milestone
6.6M
Signatures
58
Counties
Upcoming
Phase 10

Qualification & Campaign Launch

April - June 2028
Receive official qualification notification
Celebrate with volunteers and supporters
Shift to voter persuasion campaign
Develop ballot measure campaign strategy
Create voter education materials
45,000
Volunteers
$2.0M
Funding
Upcoming
Phase 11

Ballot Measure Campaign

July - November 2028
Launch TV, radio, and digital advertising
Host debates and town halls statewide
Mobilize volunteers for voter contact
Get Out The Vote campaign
ELECTION DAY: November 7, 2028
50,000
Volunteers

Campaign Budget Overview

PhaseTimelineBudget Target
FoundationQ1 2026$50,000
InfrastructureQ2 2026$100,000
MomentumQ3 2026$150,000
Pre-SubmissionQ4 2026$200,000
AG SubmissionQ1 2027$250,000
Pre-CirculationQ2 2027$250,000
Signature CollectionQ3-Q4 2027$500,000
Filing & VerificationQ1-Q2 2028$200,000
Ballot CampaignQ3-Q4 2028$500,000+
TOTAL2026-2028$2,200,000+

*Budget assumes primarily volunteer-driven signature gathering. Paid gathering would significantly increase costs.

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The Movement Starts Now

We have 35 months to change California. Every volunteer, every donation, and every signature brings us closer to victory.